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International Retailing

Autor Nicholas Alexander, Anne Marie Doherty
en Limba Engleză Paperback – 13 noi 2008
Based on the successful international retailing textbook by Nicholas Alexander, this new textbook has been designed to deliver a clear understanding of the retail internationalisation process, considering the supporting theoretical frameworks, international retail activity, and the management of international operations.Structured around four parts, the text guides students through the internationalisation process, considering international markets and how retail enterprises operate within them, before ending with a concluding section that considers future trends. The authors discuss what is happening in international retailing, who is making it happen, why it is happening in the way that it is, and how it is happening. The book therefore examines the international retail process in its entirety by reflecting on contemporary research and the practicalities of international retail activity.The textbook will be accompanied by an online resource centre. The ORC will comprise the following features:For students:Web exercises Weblinks Glossary of terms Multiple choice questions Revision questions For lecturer (password protected):PowerPoint slidesRevision comments/updates for the textbookLecturer's guide (explanatory notes and background article guidance for non-research active staff)Seminar and discussion questions Exam questions
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Specificații

ISBN-13: 9780199212828
ISBN-10: 0199212821
Pagini: 396
Ilustrații: 75 black and white line drawings
Dimensiuni: 189 x 246 x 22 mm
Greutate: 0.76 kg
Editura: OUP OXFORD
Colecția OUP Oxford
Locul publicării:Oxford, United Kingdom

Recenzii

This is the most up-to-date and comprehensive textbook on retail internationalization that I have seen. It is a well-written and insightful book based on the recent research on the subject.