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International Strategy: Managing Companies in the Global Economic System

Autor Stefano Valdemarin, Maria Giuseppina Lucia
en Limba Engleză Paperback – feb 2022
This book offers a wide-ranging and detailed analysis of the strategies for successfully undertaking business internationalization in a global scenario marked by rapid economic, geopolitical, and technological change. It analyses the choice of international expansion methods, the organization of foreign branches, Export and FDIs; it will depict the process of evolution of companies in the global economic system. The book offers practical tools and examples useful not only to students preparing to manage a company, but also to entrepreneurs and managers who intend to establish and root their business in the global economic system.
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Specificații

ISBN-13: 9788831322447
ISBN-10: 8831322443
Pagini: 240
Dimensiuni: 171 x 241 x 18 mm
Greutate: 0.36 kg
Editura: Egea Spa - Bocconi University Press