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International Tourism Management 2019

Autor A.K. Bhatia
en Limba Engleză Paperback – 31 aug 2022
It is predicted that travel and tourism will be one of the highest growth sectors in the present century. The UN World Tourism Organisation statistics indicate that the tourism industry will continue to grow from strength to strength. From 70 million international tourist movements in 1960, the number increased to over 710 million in 2000 and is expected to reach 1.5 billion by 2020. In the present revised work, effort has been made to explain the tourism phenomenon in its various manifestations. An attempt has been made to piece together different facts relevant to the early history and development of tourism as well as through the years to the present day. The book attempts to cover the nature, structure, organisation, marketing and promotion of the global tourism industry and its impact on the economic, social and cultural aspects of the host countries. It explains the latest technological changes in the industry. The book will be of immense value to students pursuing tourism studies at graduate and post-graduate levels at Indian and foreign universities and institutions. It will be of great help to the teachers and professionals in the travel and tourism industry, as well as those seeking opportunities for professional development.
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Specificații

ISBN-13: 9789386245502
ISBN-10: 9386245507
Pagini: 464
Dimensiuni: 140 x 215 x 24 mm
Greutate: 0.63 kg
Editura: Sterling Publishers Pvt. Ltd.
Colecția Sterling Publishers Pvt Ltd (IND)

Cuprins

Contents: Chapter 1 Introduction Chapter 2 Historical Developments Chapter 3 Travel Motivations Chapter 4 Components Of Tourism Chapter 5 Tourism Stastics Chapter 6 Role And Functions Of National Government Chapter 7 Marketing Concepts And Strategies In Tourism Chapter 8 Marketing Communications Chapter 9 Travel Retailing Chapter 10 Business Tourism Chapter 11 Travel Industry Fairs And Exhibitions Chapter 12 Travel And Tourism Technology Chapter 13 International Cooperation In Travel And Tourism Chapter 14 Tourism Planning And Development Chapter 15 Tourism Accomodation Chapter 16 Tourist Transport Chapter 17 Economic Dimensions Of Tourism International Tourism Organisations Publications Of International Organisations Tourism Periodicals institutions Imparting Training In Tourism Select Bibliograph