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Internationalisation and Mode Switching: Performance, Strategy and Timing

Autor Uwe Sachse
en Limba Engleză Paperback – 4 noi 2011
Managing an international operation is seen by many as one of the most challenging activities in an enterprise. Uwe Sachse offers substantial answers to the question of how companies behave after they have entered a particular foreign market. The results of the empirical study show that the mode switch is an important option for improving performance in foreign markets. Uwe Sachse shows that, over the duration of foreign business activity, companies pursue characteristic internationalisation pathways through their choice of mode.
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Specificații

ISBN-13: 9783834931306
ISBN-10: 3834931306
Pagini: 464
Ilustrații: XXII, 418 p. 50 illus.
Dimensiuni: 148 x 210 x 33 mm
Greutate: 0.52 kg
Ediția:2012
Editura: Gabler Verlag
Colecția Gabler Verlag
Locul publicării:Wiesbaden, Germany

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Textul de pe ultima copertă

Managing an international operation is seen by many as one of the most challenging activities in an enterprise. Uwe Sachse offers substantial answers to the question of how companies behave after they have entered a particular foreign market. The results of the empirical study show that the mode switch is an important option for improving performance in foreign markets. Uwe Sachse shows that, over the duration of foreign business activity, companies pursue characteristic internationalisation pathways through their choice of mode.