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Internet Marketing for Information Technology Companies: Proven Online Techniques That Increase Sales and Profits for Hardware, Software and de Barry Silverstein

Internet Marketing for Information Technology Companies: Proven Online Techniques That Increase Sales and Profits for Hardware, Software and

Autor Barry Silverstein Melissa Bane
en Limba Engleză Paperback – 31 aug 2001
While information technology (IT)companies have a special affinity for the Internet, they are not necessarily using Internet marketing to its fullest potential. Addressing the specific Internet marketing needs of IT companies and written for IT marketing pros, this how-to guide shows how to make the best of a Web site, get the most out of online advertising and e-mail marketing, build a Web community, and participate in affiliate marketing programs. Numerous case studies from IT companies are used to illustrate the concepts.
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Specificații

ISBN-13: 9781885068675
ISBN-10: 1885068670
Pagini: 425
Dimensiuni: 180 x 229 x 23 mm
Greutate: 0.71 kg
Ediția:2
Editura: Maximum Press (FL)
Locul publicării:United States

Notă biografică

Barry Silverstein is the CEO of Directech/eMerge, a business-to-business direct and e-marketing agency, and the author of "Business-to-Business Internet Marketing" and "Direct Marketing Lessons You Shouldn't Have Learned the Hard Way." He lives in Acton, Massachusetts.

Cuprins

How IT marketers can put the internet to work Direct marketing Making the most of your web site Newsgroups The ins & outs of e-mail Internet advertising Internet events Internet fulfilment Internet customer servive Internet communities & exchanges Internet partnering Selling on the internet Offline marketing

Descriere

Addressing the specific Internet marketing needs of IT companies and written for IT marketing pros, this how-to guide shows how to make the best of a Web site, get the most out of online advertising and e-mail marketing, build a Web community, and participate in affiliate marketing programs. Numerous case studies from IT companies are used to illustrate the concepts.