Selfmade millionaire Oliver Pott is the master at common sense marketing for internet practice - or any business In this book, he masterfully translates from his real-life stories, how to apply business and marketing principles into winning solutions for business growth, and improved relationships with customers and patients alike. This book presents a candid and open look at strategies and thinking and philosophies and practices that work - and some that don't work Even if only a few of his hundreds of examples and stories works for any given reader, or if by learning what not to do, it would be well worth the read.