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Internet Resources and Services for International Marketing and Advertising: A Global Guide de James R. Coyle

Internet Resources and Services for International Marketing and Advertising: A Global Guide: Global Guides to Internet Business Resources

Autor James R. Coyle
en Limba Engleză Hardback – 29 mai 2002 – vârsta până la 17 ani

The Internet has had a tremendous impact on worldwide advertising and marketing practices. This comprehensive guide provides information on the international marketing and advertising industries of over 150 countries and regions and includes over 2,000 Web sites containing free information on the subject. Also covered is information on many related marketing subspecialities including direct marketing, customer relationship management, graphic design, retailing, distribution, and packaging.

Each Internet resource listed includes a title, a URL, and an annotation. Resources are indexed by Web site title, site sponsor, country, and subject.

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Specificații

ISBN-13: 9781573564076
ISBN-10: 1573564079
Pagini: 372
Dimensiuni: 178 x 254 x 22 mm
Greutate: 0.77 kg
Ediția:New.
Editura: Bloomsbury Publishing
Colecția Greenwood
Seria Global Guides to Internet Business Resources

Locul publicării:New York, United States

Notă biografică

JAMES R. COYLE is Assistant Professor at the Zicklin School of Business at Baruch College, City University of New York, where he teaches Internet marketing and advertising campaigns. Coyle's research and publication interests are related to advertising processing, particularly how Web site design tools and principles affect consumer processing. His published research has appeared in the Journal of Advertising, Journal of Current Issues and Research in Advertising, Journal of Advertising Education, and Journal of Broadcasting and Electronic Media.

Cuprins

PrefaceIntroductionGlobal Marketing and Advertising ResourcesAfricaAsiaAustralia and OceaniaEuropeNorth AmericaSouth AmericaWeb Site Title IndexWeb Site Sponors IndexCountry IndexSubject Index

Descriere

The Internet has had a tremendous impact on worldwide advertising and marketing practices. This comprehensive guide provides information on the international marketing and advertising industries of over 150 countries and regions and includes over 2,000 Web sites containing free information on the subject. Also covered is information on many related marketing subspecialities including direct marketing, customer relationship management, graphic design, retailing, distribution, and packaging.
Each Internet resource listed includes a title, a URL, and an annotation. Resources are indexed by Web site title, site sponsor, country, and subject.