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Introduction to Business de Attner Straub

Introduction to Business: General Business & Business Ed., cartea

Autor Attner Straub, Raymond F. Attner, Joseph T. Straub
en Limba Engleză Hardback – 31 ian 1994
The book is written with a real world orientation. It describes, applies and relates chapter concepts to what is happening in the world beyond the classroom.
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Specificații

ISBN-13: 9780534213305
ISBN-10: 0534213308
Pagini: 764
Dimensiuni: 210 x 262 x 32 mm
Greutate: 1.66 kg
Ediția:Revised
Editura: Wadsworth Publishing Company
Seria General Business & Business Ed.

Cuprins

The Social and Ethical Environment of Business; The Unincorporated Business; The Modern Corporation; The Small Business and Franchising; Manging Business Corporations; Creating an Organization; Human Resource Management; Managing People: Motivation and Leadership; Labor Relations; Producing the Product; Marketing and Product Strategy; Promotional Strategy; Distribution and Pricing Strategy; Money and Financial Institutions; Financing for Profits; Risk and Insurance; Managing Information; Accounting for Profits; Business Law and the Legal Environment of Business; Multinational Business.