The 11 Habits of Creativity and Innovation. In this engaging story the author receives a mysterious invitation in the mail from a man whose name he has seen frequently in the news. Suspicious that it's a hoax, his curiosity gets the better and him and he follows up, finding himself in the opulent offices of Nobel Acton, an eccentric, highly successful entrepreneur. Soon the author learns that Acton's goal is to pass along to others what he has learned from his lifetime of experience in a highly competitive world. Over the next several days Acton tutors the author and reveals the 11 Habits of Creativity and Innovation. The final surprise comes when Acton asks the author to ghost-write book.