This book helps investors understand two behaviours: their own in regard to stock investing; and that of stock returns. The chief obstacle to successful investing in the stock market is our Emotion - our EQ. By educating our EQ through the use of our Reason, we can overcome the weaknesses of our EQ. Getting past the quick-rich myths in stock investing by clearly showing the long-time nature of stock returns, the book explains returns in a novel way in terms of the fast rotation of the arrow and the slow upward motion of the hoisting crane. The fast rotating arrow stands for the lumpy, random, short-term behaviour of returns; while the slow upward motion of the hoisting crane, for the smooth, causal, long-term behaviour of returns. The insights in this book - hard-earned - I shared with my three sons, I am proud to share the same with you. -If you're already a stock investor, do you not sometimes wish you understand the behaviour of your stock returns, just like you understand the behaviour of your pet. -If you're new to stock investing, do you not wish to know the key fact you need to understand to be successful in stock investing? -If you're already a stock investor, or new to stock investing, do you not want to know the key obstacle standing in your way to successful investing? -Whether you're already a stock investor or new to stock investing, IQ plus EQ is an approach to making your money work hard for you while you attend to other things. -Whether you're already a stock investor or new to stock investing, IQ plus EQ helps you get rid of the quick-rich myths in stock investing and realize the long-term nature of stock returns. Whether your dream is growing your small fund to a sizable nest egg in your retirement or participating in the worldwide financial transactions helping create new companies producing new goods and services, at the same time sharing in the wealth created, this book is a guide. You can be a successful investor in the stock market. Listen to Feliciano Bantilan, Jr, a physicist by training who thinks in concrete terms, who came to stock investing 17 years ago; who is pleased his money is working hard for him, ever since he no longer could work for money due to his Parkinson's - as he shows you: - How you can really understand your portfolio returns just like you understand your pet, by his two-component model of stock returns - How to relate your understanding of the behaviour of portfolio returns to your choice of an investing approach - Why many investors hugely underperform their benchmark and how to overcome the key obstacle to successful investing - What the two perennial principles of sound investing in the stock market are - How to invest in the stock market with the least error-prone emotion as possible - How to prepare for a market crash, in case it coincides at or near your retirement - What to do during a market crash, like the 2007-2009 bear market - What a bear market is (see my new definition) - What a bull market is (see my new definition) - Why investors flit from one mutual fund to another to the detriment of their pockets - Why investors sell their winners sooner; but, keep their losers longer - What the ideal time period is for investing in stocks - How to manage your portfolio forever - How to view your portfolio seeing through the fog arising from randomness - Why the stock market over the long term always rises - And more. About the Author Feliciano Bantilan, Jr lives in Hyderabad, India with his career-busy wife, home-bound due to Parkinson's, with his money in stocks working hard for him, ever since he no longer could work for money. He earned his PhD in Physics from Duke University, USA in 1983.