"Is 'Black' Really Beautiful?" presents a racially decentered discourse on race, racism and color. It maintains that who people are 'ontically' speaking, and the color that has been used to describe them aren't one and the same. In other words, Blackness in itself isn't Africanness; and Whiteness isn't Europeanness.
So how a group of people is racially described should be taken with moral priority because descriptions affect the social consciousness, racial reflexivity, and moral standing of such a group of people in inter-racial and inter-cultural interactions and discourses. So any given racial description should be judged against a moral gauge or meter to ascertain its societal value. So far, how the African Personhood is described fails all the moral requirements of a decent and civil regard.
This new ontological discourse is meant to socio-intellectually humble European socio-intellectual hegemony, and make the African Personhood worth positive pedagogy and hermeneutic.