In today's increasingly technological world, information about virtually any topic is quite literally at our fingertips. Amid this barrage of information, your organization (nonprofit or forprofit) faces the essential task of attracting special attention from donors, volunteers, media outlets and other potential investors. This short report will help you stand out from the crowd by drastically increasing the web visibility of your organization, and in essence, making you famous The authors appeal to even technology-challenged nonprofit leaders or small business owners in simple terms. You will learn how web content draws visitors to your organization and receive practical tips about the types of content which will garner the most attention. By following the steps within, your organization can develop a successful plan to shed your invisibility cloak and step into the spotlight.