Micro and small businesses play an important role in the economic development of nations. However, in order to survive and gain a foothold in the market in which they operate, they need to constantly seek innovation in their processes and ways of marketing and producing their products. In the case of IT, for example, it is now clear that both large organizations and micro and small companies have become dependent on information technology for a large part of their routine operations. Using qualitative research, this study sought to ascertain how the management and innovation of IT resources is practiced in micro and small companies in São Paulo.