Big sporting events like the Super Bowl generate huge volumes of bets, putting enormous pressure on bookmakers IT systems. This book is a guide for IT professionals, working for bookmakers, describing what they can do to improve and protect their IT infrastructure and prevent failures on Super Bowl Day. The book goes through every stage from initial planning to post-event analysis, reviewing the customer journey and different customer channels. This book is easy to follow and will hopefully provide ideas your IT department could employ, to help manage the huge volume of bets coming your way.