In a nation where most women are taught to be submissive at every stage in life, Maya stands out. In a society that finds fault in women for heinous crimes like rape, Maya stands up. Maya and Rajat fall in love while they study at IIT Kanpur; their daughter Sejal only makes the bond stronger even after years of marriage. Life is almost perfect when two petty criminals decide to make her fairytale life a tale of horror and fear with their intention of molesting her. Will she be able to fight her fate while Rajat is away and save herself and her five-year-old? Will she be able to undo all stereotypes and face the male-dominated society after that fateful night? Will Rajat stand up with her as she decides to battle her fears and take the culprits to their just punishment? It's Never Too Late is a story of every woman who decides to fight her fears and even destiny; of every human who chooses the right over the easy; of every wife who shoulders all responsibilities of the house; and of every mother who is unwavering in her resolve to ensure that her daughter grows up in a safer world.