Fark.com has taken the Internet by storm by featuring real, funny news. In his first book, founder Curtis exposes the stranger-than-fiction media patterns that prove just how little reporting is going on in the media world today. His 12 entertaining but undeniable patterns include fear-mongering in the absence of facts, the bogus press release and media-fatigue. His book is a witty wake-up call, exposing the news that was never fit for print in the first place. Curtis' website has 40 million page views a month and is a top 100 English language website.