No matter how great your command of the language is, how great your skills are, how great your knowledge of the law is, and how great your attitude is, it won't make a difference if you have no one to tell your story to. This book will teach and inspire you to: 1) Identify the distinctions between working in your practice and on your practice 2) Develop business through market segments 3) Understand the importance of a marketing plan 4) Create your brand 5) Understand the difference between marketing and originations 6) Understand the difference between a practice and a business 7) Realize returns on business development investments