I think everybody has their own passion their own thing that they're interested in, and then you are, very alert to the things that are in the sphere of influence of that passion. Do something you're very passionate about and don't try to chase what is kind of the hot passion of the day. You guys will find that you have passions and having a passion is a gift. I think we all have passions and you don't get to choose them, they pick you, but you have to be alert to them. You have to be looking for them and when you find your passion, it's a fantastic gift for you, because it gives you direction, it gives you purpose. My advice would be the same for any kind of entrepreneur, and that is making sure that you are focused on something you're passionate about. We are our choices, build yourself, a great story. (Jeff Bezos) The goal of this book is to give to Jeff Bezos, in his own words, to speak and explain what he thinks, what he wants and how he sees the future.