Located in southeastern Jefferson County, Jeffersontown came into being in the late 1700s as a stopover for early pioneers on their way to the port city of Louisville. Recognizing the excellent farming potential of the land, many people decided the area was the perfect place to settle, and in 1794, Abraham Bruner determined it was also a prime location to build a city. Residents referred to their new community as "Brunerstown," but it was officially named "Jeffersontown" in 1797, when it was incorporated as a city. It immediately became a hub of activity, with businesses lining its square and scattered throughout the surrounding areas. The growth of this charming city has never ceased.