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Jeffrey Gitomer's Little Gold Book of Yes! Attitude: New Edition, Updated & Revised de Jeffrey Gitomer

Jeffrey Gitomer's Little Gold Book of Yes! Attitude: New Edition, Updated & Revised

Autor Jeffrey Gitomer
en Limba Engleză Hardback – 16 ian 2018
Every person in the universe wants to hear YES Every business and sales winner wants to hear one word: YES Having and maintaining a YES Attitude that's powerful enough to help anyone achieve the impossible is possible. When you've got a YES Attitude, you assume everything will start with "YES " ...and you'll find a way to "YES " even when the first, second, and third answer you hear is "NO "

You say you weren't born with a YES Attitude? No problem Jeffrey Gitomer will give you all the tools you need to build one and maintain it for a lifetime. As the world's #1 expert in selling (and the author of the best-sellers Little Red Book of Selling and The Sales Bible), Gitomer knows more about attitude than anyone alive today. Now he's brought those lessons together in a book you can read in one sitting... a book that'll change your life

What makes this book for you? It's not just "inspiration": it's a complete, step-by-step, fully-integrated game plan for understanding and mastering your attitude. You'll learn the 7.5 specific things you can do to maintain your intensity, drive, and commitment... discover 20.5 "attitude gems" that capture the value of thousands of dollars of books and courses... learn how to overcome the 10.5 most dangerous "attitude busters"... then learn how to maintain your YES Attitude every day, for the rest of your life Don't just read this book once: study it, live it -- and win.
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Specificații

ISBN-13: 9780999255506
ISBN-10: 0999255509
Pagini: 224
Dimensiuni: 131 x 198 x 20 mm
Greutate: 0.36 kg
Ediția:New Edition, Updated & Revised edition
Editura: SOUND WISDOM

Cuprins

Table of Contents 
ELEMENT ONE 
Insight to Your Inside Attitude, 20 
ELEMENT TWO 
Attitude Self Awareness, 56 
ELEMENT THREE 
Attitude Actions, 90 
ELEMENT FOUR 
Attitude Attributes, 122 
ELEMENT FIVE 
Attitude Achievement, 144 
ELEMENT FIVE point FIVE 
Attitude Fulfillment, 180 

Expanded Table of Contents 
The subtle difference between a positive attitude and a YES! Attitude, 4 
CAUTION: Attitude is hokey, 5 
How to benefit from this book, 6 
Watch out for the AHA!, 7 
Got attitude?, 8 
How many attitude lessons and courses have you had?, 9 
THIS BOOK CANNOT, 12 
THIS BOOK CAN, 13 
I promise, 14 

ELEMENT ONE INSIGHT TO YOUR INSIDE ATTITUDE 
How important is positive attitude to success?, 21 
Where does positive attitude come from?, 22 
The YES! Factor, 23 
There is nothing new about attitude...except yours, 24 
What is a positive attitude?, 26 
Introducing the most important person in the world, 28 
Thought dedication. You decide what to think, and how to react, 32 
Positive attitude is ATTRACTIVE and CONTAGIOUS, 36 
Everyone is born happy, but it takes years to figure that out, 38 
Do you have a positive attitude?, 40 
Attitude self-test, 41 
Attitude scorecard, 46 
How positive is your attitude?, 48 
How'd you like your results?, 49 
Negative occurrences block positive and creative thought, 51 
The bridge between positive and negative, 53 

ELEMENT TWO ATTITUDE SELF AWARENESS 
Think about it in terms of your personal wisdom, 57 
Be aware of the senses that can affect your attitude, 58 
I know that! versus How good am I at that?, 60 
Reading is fundamental to attitude self-awareness, 62 
Breaking YES! Attitude down, in order to build yours up!, 66 
What determines effective communication and customer service?, 70 
The plot thickens, 71 
In business, how is attitude related to hunger?, 73 
In business, here's how your attitude is related to your success, 74 
Missing two footers?, 76 
Think again, 79 
How do negative thoughts and feelings affect you?, 80 
What makes attitude go (stay) bad?, 81 
Real-world attitude busters, 82 
Attitude busters have two elements: things and people, 83 
Positive things and YES! things that BUST attitude busters, 84 
The 3.5 attitude awareness elements that lead you to action, 86 

ELEMENT THREE ATTITUDE ACTIONS 
Actions you can take right now, 91 
An attitude-action lesson you can begin to use the minute you read it, 92 
Want to start making an attitude change? Take attitude actions, 96 
What does the local news have to do with success? Nothing!, 100 
It's about time!, 104 
Watch your world change, 105 
The daily dose of attitude, 106 
How can I be more positive with my children, my spouse, at home, at work?, 107 
Bust the attitude busters, 110 
Wanna start on YOUR path to positive attitude?, 112 
Wanna continue on the path to YES! Attitude, 113 
3.5 principles that lead to success, wealth, and YES! Attitude, 114 
Building belief. Your belief..., 118 
What do I need to do to build a stronger belief system..., 120 
The shortest goal lesson of your life, 121 

ELEMENT FOUR ATTITUDE ATTRIBUTES 
Think about your BEST qualities, 123 
Rate your YES! Attitude attributes. A self-evaluation, 124 
A word about philosophy and why it's good, 127 
The Great Jim Rohn says..., 129 
Here's what other philosophers have to say..., 130 
The sales and life philosophy of Jeffrey Gitomer..., 131 
Your environments and your associations, 132 
The "three you're crazy" rule. Who does it apply to?, 134 
What's so funny? Everything!, 139 
Lead with a smile, 142 

ELEMENT FIVE ATTITUDE ACHIEVEMENT 
The formula for YES! Attitude achievement, 145 
The attitude formula, 146 
Attitude disciplines and attitude achievement actions, 148 
Attitude is reflected in your response to 
events and your responses to people, 150 
Thinking about your problems, 152 
Ultimate attitude achievement action, 154 
Drain your brain at the end of each day, 155 
Adding YES! to your positive attitude, 161 
Now you know the secret of YES! What are you going to do about it?, 163 
Understanding your WHY: The attribute of discovery, 164 
Understanding your WHEN: The attribute of starting today, 165 
Understanding your HOW: The attribute of starting with your best thoughts, 166 
Understanding your YES!: The attribute of achievement, 167 
Morgan spills a YES!, 168 
Is there a turning point? Is there a beginning point?, 169 
How I got my attitude. Fake it till you make it: myth or must?, 170 
How to maintain your attitude, 176 
Let me take attitude maintenance deeper, 177 
The fifteen-minute first thing in the morning YES! Attitude drill, 178 
All students of attitude need renewal, 179 

ELEMENT FIVE point FIVE ATTITUDE FULFILLMENT 
There's a BIG difference between success and fulfillment, 181 
What kind of freedom can a YES! Attitude bring?, 184 
Come on, Billy. Walk to Mommy!, 186 
There IS a Santa Claus!, 187 
Just before you take your last breath, spend your last nickel, 190 
Your YES! Attitude is permission..., 191 
Gitomer's affirmations of YES! Attitude success, 192 
On choosing happiness. What's your choice?, 194 
The rule of every day, 198 
Attitude...pass it on, 200 
Attitude library bibliography, 203 
Hey, I said, "GET OVER IT!," 204 
An attitude of gratitude, 206 
Other titles by Jeffrey Gitomer, 211 
Turn the Little Gold Book into your GOLD!, 212 

Descriere

 

Every person in the universe wants to hear YES! Every business and sales winner wants to hear one word: YES! Having and maintaining a YES! Attitude that's powerful enough to help anyone achieve the impossible is possible. When you've got a YES! Attitude, you assume everything will start with " YES!" ...and you'll find a way to " YES!" even when the first, second, and third answer you hear is "NO!" 

You say you weren't born with a YES! Attitude? No problem! Jeffrey Gitomer will give you all the tools you need to build one and maintain it for a lifetime. As the world's #1 expert in selling (and the author of the best-sellers Little Red Book of Selling and The Sales Bible), Gitomer knows more about attitude than anyone alive today. Now he's brought those lessons together in a book you can read in one sitting... a book that'll change your life! 

What makes this book for you? It's not just "inspiration": it's a complete, step-by-step, fully-integrated game plan for understanding and mastering your attitude. You'll learn the 7.5 specific things you can do to maintain your intensity, drive, and commitment... discover 20.5 "attitude gems" that capture the value of thousands of dollars of books and courses... learn how to overcome the 10.5 most dangerous "attitude busters..". then learn how to maintain your YES! Attitude every day, for the rest of your life! Don't just read this book once: study it, live it -- and win. 
 

Notă biografică

Gitomer Defined (git-o-mer) n. 1. a creative, on-the-edge, writer and speaker whose expertise on sales, customer loyalty, and personal development is world-renowned. 2. known for presentations, seminars and keynote addresses that are funny, insightful, and in your face. 3. real world. 4. off the wall. 5. on the money. 6. gives audiences information they can take out in the street one minute after the seminar is over and turn it into money. He is the ruling King of Sales. See also: salesman.

AUTHOR. Jeffrey Gitomer is the author of The New York Times best sellers The Sales Bible, The Little Red Book of Selling, The Little Black Book of Connections, and The Little Gold Book of YES! Attitude. Most of his books have been number one best sellers on Amazon.com, including Customer Satisfaction is Worthless, Customer Loyalty is Priceless, The Patterson Principles of Selling, The Little Red Book of Sales Answers, The Little Green Book of Getting Your Way, The Little Platinum Book of Cha-Ching!, The Little Teal Book of Trust, Social BOOM!, The Little Book of Leadership, and the 21.5 Unbreakable Laws of Selling. Jeffrey's books have appeared on major best-seller lists more than 500 times and have sold millions of copies worldwide.