The Journal of New Communications Research (JNCR) is a publication of the Society for New Communications Research (SNCR). SNCR is a global nonprofit think tank dedicated to the advanced study of the latest developments in new media and communications, and their effect on traditional media and business models, communications, culture, and society. SNCR is dedicated to creating a bridge between the academic and theoretical pursuit of these topics and the pragmatic implementation of new media and communications tools and methodologies. The Society's Fellows and supporters include a leading group of futurists, scholars, business leaders, professional communicators, members of the media and technologists from around the globe - all collaborating together on research initiatives, educational offerings, and the establishment of best practices.