The topics included in this book on journalism and mass communication are of utmost significance and are bound to provide incredible insights to readers. Collecting data and presenting this data through mass media as information to the audience is discussed in this book. Apart from the primary role of content in this field, it also addresses secondary roles like influence of culture, trends, social causes, etc. The book studies, analyses and upholds the pillars of journalism and mass communication and its utmost significance in modern times. It has been compiled in such a manner, that it will provide in-depth knowledge about the theory and practice of this field. It will prove immensely beneficial to professionals and students involved in this area at various levels.