Labels. Everyone has one. Penders, the Jock. Ramona, the Ice Queen. Ella, the Twilighter.Everyone has a label, and Juliet knows them all. She's got everyone figured out, identified and categorized. And life makes sense.That is, she did have everyone labeled and life did make sense... until now... until the mysterious transformation of Greyson Matter. The school's most popular heartthrob is acting bizarre. He's turned pale and withdrawn. He'sdumped Maggie Anderson, his popular, college-bound girlfriend. He's quit the football team. And the strange behavior doesn't end there...Even his friends, the Populars, have started referring to him as the Vampiric Son of Darkness. And Juliet has to know why. What's changed? Can someone really shed their label and become something so drastically different?Juliet needs to know, and throughout her journey she learns that people aren't always what they seem.