Cantitate/Preț
Produs

Kansei Innovation: Practical Design Applications for Product and Service Development: Systems Innovation Book Series

Autor Mitsuo Nagamachi, Anitawati Mohd Lokman
en Limba Engleză Paperback – 2 feb 2015
Developed in the early 70s in Japan, the Kansei Engineering (KE) method gives you the tools to develop profitable and well-received products and services. Written by the founder of KE, MitsuoNagamachi, and co-authored by one of his proteges, Anitawati Mohd Lokman, Kansei Innovation: Practical Design Applications for Product and Service Development shows you how to nurture Kansei, develop the skill in observing people, and apply that skill to the development and design of products.
In this book, Nagamachi shares his 50 years of experiences in enterprise guidance and product development, including examples of exceptional service innovation at companies such as Nissan Motor, Mazda, Toyota, Volvo, Fuji Heavy Industries, Mitsubishi Electric, Tenmaya Department Stores, Seibu Department Stores, Suntory, NEC, Sharp, Komatsu, Wacoal Corporation, Matsushita Electric Works (now Panasonic Electric Works), Boeing, and many more. These stories may surprise you when you learn about the new development of certain products that you already use.
The book includes coverage of ergonomic and KE methods for studying human Kansei in product development and job improvement as well as discussion of how to use these methods for innovation in work improvement and activate KE for product development. It gives you a reliable instrument for predicting the reception of a product on the market before the development costs become too large. And, in the end, you will understand how Kansei—a seemingly dubious presence—is processed scientifically and able to have multilateral applications.
Citește tot Restrânge

Din seria Systems Innovation Book Series

Preț: 42036 lei

Preț vechi: 54970 lei
-24% Nou

Puncte Express: 631

Preț estimativ în valută:
8045 8487$ 6704£

Comandă specială

Livrare economică 12-26 decembrie

Doresc să fiu notificat când acest titlu va fi disponibil:

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9781498706827
ISBN-10: 1498706827
Pagini: 130
Ilustrații: 78 black & white illustrations, 7 black & white tables
Dimensiuni: 156 x 234 x 13 mm
Greutate: 0.18 kg
Ediția:1
Editura: CRC Press
Colecția CRC Press
Seria Systems Innovation Book Series


Public țintă

Professional Practice & Development

Cuprins

What Is Kansei? Applying Kansei to Manufacturing Technology. Kansei Service Innovation. Kansei and Organizational Management. Activating Kansei in Product Development. Global Strategy of Kansei Engineering. Growing Kansei.

Recenzii

"… the first-ever reference book written with the integrated knowledge and application examples of ergonomics and Kansei Engineering. … a book of very unique nature. I don’t think there’s any book that can be considered for comparison with this one."
— Alan H.S. Chan, City University of Hong Kong
"… a well-compiled collection of Dr. Nagamachi’s success stories, developments and the impact of KANSEI models … explains "What is KANSEI" in a very simple manner and links it to human need as a market differentiator for success."
— Ricardo Hirata, Ph.D., Director, Keisen Consultores, Mexico

"Most Kansei-related books only talk about product development. However, this book presents many successful stories from different point of views, especially in chapters 2 and 3. In these two chapters, Kansei engineering was used to motivate employees. As a result, their productivity increased and service improved. It demonstrates that Kansei engineering is a good methodology not only for product development but also for project management."
— Stanley H. Huang, Industrial Technology Research Institute
"In this book, Mitsuo Nagamachi, the founder of Kansei engineering, concisely interprets the theoretical foundation and practical application of Kansei engineering. All examples are industrial cases of the author’s real-practice experiences which evidence that Kansei engineering is an applicable methodology for industries to improve product and design process as well as to develop innovative products and services. Such real-world examples of industrial applications highlight the practical value of the book and can more easily make readers understand the conceptual framework and economic power of Kansei innovation."
— Jyh-Rong Chou, Department of Creative Product Design, I-Shou University

"… the book clearly shows that knowledge about human emotion and motivation is fundamental to predict the relationship between humans and the environmental elements designed by them. … full of examples where ideas are shown both about the relationship between workers and artifacts with which they work, and among consumers and artifacts designed and produced by industry"
— José J. Cañas, University of Granada

"Using accessible language for non-academics, the authors share with their readers a number of strategies for human-centred design of services and products based on the concepts of the Japanese Kansei engineering methodology, as witnessed by a number of applications in the real world from the Nagamachi’s career-long experience."
— Fabio R Camargo, University of Leeds

Notă biografică

Mitsuo Nagamachi, Anitawati Mohd Lokman

Descriere

Thanks to Apple and smart phone phenomenon, almost everyone has realized the emerging trend of user experience in design. Kansei engineering is the method to achieve that. This book defines Kansei and Kansei Engineering, then describes in detail the application and development process. It provides 30 case studies than underscore the concepts and demonstrate their practical application. Also included are examples of manufacturing, implication of worker-oriented philosophy, improvement of working postures, and one-man assembly systems.