This handbook was written to truly educate, motivate and inspire you to develop a servant's heart, apply the customer service principles to your everyday life and become a true professional at serving others. In 23 years as a beauty consultant, image enhancement technician, entrepreneur and owner of Eleth Beauty Palace, word of mouth has been my sole form of marketing so I have been able to build my business on the customer service principles in this book to create a satisfied, excited, enthusiastic, loyal client base. These principles have been instrumental in my success attracting and maintaining clientele. I not only still have the handful of clients that started with me when I moved to Florida in 1994, but more than 80 percent of my current clients have been with me for at least 10 years, which speaks volumes about the experience they have each time they come to the Palace. Our goal is to add value to each person who enters the door; we have been successful in doing so year after year. Additionally, I have used the enclosed communication, telephone etiquette, teamwork, cultural sensitivity, character qualities, conflict management and self-development principles to develop, train, empower and prepare young ladies in an internship program, helping them to develop these leadership qualities and a servant's heart so that they can become successful in their respective fields. The self-esteem, self-confidence and personal growth that come from giving excellent service at all times and being the best you can will cause you to be respected. Also, the value you add to your business, your family, your company, your team and your organization only adds up to profit you in every area of your life, which is true success.