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Key Concepts in e-Commerce de Alan Charlesworth

Key Concepts in e-Commerce: Key Concepts

Autor Alan Charlesworth
en Limba Engleză Paperback – 21 mar 2007
E-Commerce is making an ever-bigger impact on the way businesses operate. Key Concepts in e-Commerce offers readers an introduction to the many words, terms and phrases that abound in this fast developing and increasingly popular discipline.
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Specificații

ISBN-13: 9780230516717
ISBN-10: 0230516718
Pagini: 328
Dimensiuni: 138 x 216 x 18 mm
Greutate: 0.41 kg
Ediția:2007
Editura: Bloomsbury Publishing
Colecția Red Globe Press
Seria Key Concepts

Locul publicării:London, United Kingdom

Caracteristici

Written from a business and marketing point of view, rather than with a technical bias

Notă biografică

ALAN CHARLESWORTH is a Senior Lecturer in marketing and e-marketing. He has been involved in e-commerce as a practitioner, consultant, trainer and educator since 1996, and is co-author of Online Marketing A Customer-Led Approach (OUP, 2007).

Cuprins

Consists of approximately 1200 entries, organized alphabetically.