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Key MBA Models de Julian Birkinshaw

Key MBA Models

Autor Julian Birkinshaw, Ken Mark
en Limba Engleză Paperback – 13 mai 2015
Understand the key management models that make up your business school syllabus Effectively apply academic management models to your professional life Quickly identify the most relevant tools for you and find out how best to utilise them
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Specificații

ISBN-13: 9781292016856
ISBN-10: 129201685X
Pagini: 296
Dimensiuni: 156 x 233 x 20 mm
Greutate: 0.45 kg
Editura: Pearson Education

Cuprins

  • PART ONE  ORGANISATIONAL BEHAVIOUR
  • 1   Change management: Kotter’s eight-step model
  • 2   Cognitive biases in decision making
  • 3   Emotional intelligence
  • 4   Managing work groups: Belbin team roles
  • 5   Matrix management
  • 6   Mintzberg’s managerial roles
  • 7   Motivation: Theory X and Theory Y
  • 8   Negotiating techniques: BATNA
  • 9   Schein’s model of organisational culture
  • 10  360-degree assessment
  •  
  • PART TWO  MARKETING
  • 11    Customer lifetime value
  • 12    Ethnographic market research
  • 13    Market orientation
  • 14    Multichannel marketing
  • 15    Met promoter score
  • 16    The 4Ps of marketing
  • 17    Pricing strategies: dynamic pricing
  • 18    Product life cycle
  • 19    Segmentation and personalised marketing
  •  
  • PART THREE  STRATEGY AND ORGANISATION
  • 20    The ambidextrous organization
  • 21    The BCG growth-share matrix  
  • 22    Blue ocean strategy
  • 23    Core competence and the resource-based view
  • 24    Corporate social responsibility: the triple bottom line
  • 25    Corporate strategy: parenting advantage
  • 26    Five forces analysis
  • 27    Game theory: the prisoner’s dilemma
  • 28    Generic strategies
  • 29    The McKinsey 7S framework
  •  
  • PART FOUR  INNOVATION AND ENTREPRENEURSHIP  
  • 30    Brainstorming
  • 31    Design thinking
  • 32    Disruptive innovation
  • 33    Greiner’s growth model
  • 34    Open innovation  
  • 35    The seven domains assessment model for entrepreneurs
  • 36    Stage/gate model for new product development
  • 37    Scenario planning
  •  
  • PART FIVE  ACCOUNTING 
  • 38    The accrual method in accounting
  • 39    Activity-based costing
  • 40    The balanced scorecard
  • 41    The DuPont identity
  • 42    Economic value added
  • 43    Ratio analysis
  •  
  • PART SIX  FINANCE 
  • 44    Black-Scholes options pricing model
  • 45    Bond valuation
  • 46    Capital asset pricing model
  • 47    Capital budgeting
  • 48    Modern portfolio theory
  • 49    Modigliani-Miller theorem
  • 50    Time value of money
  • 51    Valuing the firm
  • 52    Weighted average cost of capital
  •  
  • PART SEVEN  OPERATIONS
  • 53    Agile development
  • 54