Keyword research is one of the core facets of a business' strategy - not only online, but on the broad-spectrum. The keywords used in search engines to look for products, services or information online are the same words that drive our thoughts when it comes to getting what we want. As a result, keyword research should be a factor in determining online and offline marketing, product development and business strategies. In this How-to Guide, James Constable enlightens readers of the true necessity for keyword research for any and every business.