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Kick-starter.com: The definitive European Internet start-up guide

Editat de S. Harpin
en Limba Engleză Paperback – 28 iul 2000
The high profile leaps and falls of the share prices of dot.com enterprises have highlighted not only the enormous opportunities but also the perils of starting an e-business. kick-starter.com is the definitive guide by Andersen Consulting and other leading internet experts to setting up a European internet business and includes advice on finding a unique business concept as well as marketing, technical, financial and legal aspects and a sample business plan.
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Specificații

ISBN-13: 9780333945827
ISBN-10: 0333945824
Pagini: 400
Ilustrații: XVI, 383 p. 237 illus.
Dimensiuni: 140 x 216 x 22 mm
Greutate: 0.5 kg
Ediția:2000
Editura: Palgrave Macmillan UK
Colecția Palgrave Macmillan
Locul publicării:London, United Kingdom

Cuprins

Introduction: A Kick-Starter Finding a Unique Business Concept Finding an Attractive Market Marketing and Communications Development Fulfilling the Promise Technical Models The Rise of Mobile eCommerce, and Especially WAP Legal Aspects of Setting up an Internet Business Valuations and Building the Financial Model Fundraising for Internet Ventures Leadership Capital Solutions for e-Space Sample Business Plan

Recenzii

'Advice from some of the world's leading e-commerce companies and an essential guide to anybody trying to kick-start their Internet business.' - Shares

Notă biografică

RAHUL BHANDAR Andersen Consulting Alliances and Ventures team, San Francisco/Washington DC, USACERI CARLILL Andersen Consulting European Technology Headquarters, Sophia Antipolis France DANIEL J. DEGANUTTI Andersen Consulting European Technology Headquarters, Sophia Antipolis, France KATE EDEN J Walter ThompsonPAUL EIJKEMANS Andersen Consulting, NetherlandsDAVID GRIFFITHS Kirsty Foy and Toby Hornett, all with the media, computer and communications group, Clifford ChanceSTEPHEN HARPIN Andersen Consulting Strategic ServicesEDUARDO KRUMHOLZ Andersen ConsultingDAVID LANE Andersen Consulting eBusiness practiceMETIN MITCHELL, Managing Vice President, Korn/Ferry's ebusiness practicePAUL NUNES Andersen Consulting Institute for Strategic ChangeJOYCE RENNEY Marketing Director, Korn/Ferry InternationalMARCO RIMINI, Director of Strategy and Development, J Walter ThompsonDAVID RUSSELL Managing Consultant, information, communications and entertainment practice, PricewaterhouseCoopers