This book is the story about how a former Mob Kid from New Jersey and a former accountant for Deloitte & Douche joined in an unlikely partnership to create a system to help businesses create a profit center and raving fans from leads generated from their Daily Deals promotions. Whether we agree with it or not Groupon, Living Social, and all the daily deal sites have spawned new customers. Buying your favorite item at your local small business at a discount is not embarrassing anymore. You do not have to cut coupons and take them out at the cash register while the checkout clerk gives you that look that makes you feel cheap and embarrassed. Not only have they completely taken the embarrassment out of discount buying, they have created a habit in all of us. We are now accustomed to checking online for coupons and discounts first before we make that exciting purchase. And all of a sudden it is the cool thing to do. So where does it leave local small business owners? Inside the these pages you will find your Step by Step guide to using and profiting from any Daily Deal promotion you decide to use... and create Full Price Raving Fans in the process.