King, B: Bank 3.0: Why Banking Is No Longer Somewhere You Go
Autor Brett Kingen Limba Engleză Hardback – 17 oct 2012
Preț: 129.71 lei
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Specificații
ISBN-13: 9789814382120
ISBN-10: 9814382124
Pagini: 400
Ilustrații: Illustrations
Dimensiuni: 158 x 233 x 43 mm
Greutate: 0.68 kg
Ediția:2 ed
Editura: Marshall Cavendish Ltd.
ISBN-10: 9814382124
Pagini: 400
Ilustrații: Illustrations
Dimensiuni: 158 x 233 x 43 mm
Greutate: 0.68 kg
Ediția:2 ed
Editura: Marshall Cavendish Ltd.
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Notă biografică
Brett King is the author of the bestselling book Bank 2.0 (2010) and Branch Today, Gone Tomorrow (Jan 2011) and founder of the world's first mobile direct bank Movenbank. He advises the world's biggest banks on innovation, customer experience and distribution strategy.
Descriere
From the author of "Bank 2.0" and founder of Movenbank, the world's first mobile direct bank, this discusses the latest trends defining financial services and explores the challenges. Looks at how customer advocacy is killing traditional brand marketing.