Every business, small or large, needs a strategy. It guides you on how to get from where you are today to where you want to be tomorrow. - But strategy can often seem overly complex, the preserve of business school academics or sharp suited consultants. - Yet the basics of strategy are quite straightforward - and few. They are these: understanding the market, creating a competitive advantage, and managing the risk. - This is strategy kept simple. This is KISSTRATEGY. - This book is unashamedly written for the small businessperson or startup entrepreneur. It strives to keep both concepts and language as simple as possible. It is designed to be readable in one plane or train journey. - Let KISSTRATEGY be your guide to business success - Some feedback: "Proven, practical...", Brian Tracy, success guru; "Bite-sized strategy for the small businessperson - crisp, concise and easily digested on one plane journey", David Williamson, Managing Partner, Nova Capital Management; "Vaughan Evans does what he says on the tin - he Keeps It Simple, Successfully ", Stephen Lawrence, CEO, Protocol Education; "Strategy in a nutshell, tailor-made for the small businessperson", James Pitt, Partner, Lexington Partners; "A must-read for the small businessperson", Grahame Hughes, founding director, Haven Power; "Short and sweet - this is strategy far removed from convoluted theory, ready to be applied to any small business to help it grow", Andrew Ferguson, Managing Director, Baird Capital; and last, but by no means least, "At last A book on business strategy I can read ", Fidelis Fernandez, small businessman