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Know Your Onions - Corporate Identity: Get your Head Around Corporate Identity Design and Deliver One Like the Big Boys and Girls de Drew de Soto

Know Your Onions - Corporate Identity: Get your Head Around Corporate Identity Design and Deliver One Like the Big Boys and Girls

Autor Drew de Soto
en Limba Engleză Paperback – 13 ian 2020
Not all of us get to work on multimillion corporate identity projects for airlines and huge conglomerates. If you are new to the sector or honing their skills, this book if for people who have tackled identity projects in the real world, then this is for you. This is a broad introduction on identity design - not branding - don't worry, you'll learn the difference.

If you want a book that tells you how to do it, this is for you - if you want a book about how other people have done it - then this isn't the book for you.

This book is for graphic designers and people who commission corporate identity projects who want to understand the process and how to deliver one, be it new to the sector or honing their skills.

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Specificații

ISBN-13: 9789063695392
ISBN-10: 906369539X
Pagini: 244
Ilustrații: zahlreiche Abblildungen
Dimensiuni: 151 x 200 x 20 mm
Greutate: 0.41 kg
Editura: BIS Publishers B.V.

Descriere

Not all of us get to work on multimillion corporate identity projects for airlines and huge conglomerates. If you are new to the sector or honing their skills, this book if for people who have tackled identity projects in the real world, then this is for you. This is a broad introduction on identity design - not branding - don't worry, you'll learn the difference.

If you want a book that tells you how to do it, this is for you - if you want a book about how other people have done it - then this isn't the book for you.

This book is for graphic designers and people who commission corporate identity projects who want to understand the process and how to deliver one, be it new to the sector or honing their skills.

Notă biografică

Drew de Soto is the founder (2000) and Creative of Navig8 and has gone on to work with some of the most influential UK organizations, these include the British Council, the UK Government, international charities and brands.