Laddering – Unlocking the Potential of Consumer Behavior
Autor E Holtzclawen Limba Engleză Hardback – 22 aug 2013
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Specificații
ISBN-13: 9781118566121
ISBN-10: 1118566122
Pagini: 224
Dimensiuni: 152 x 235 x 19 mm
Greutate: 0.41 kg
Editura: Wiley
Locul publicării:Hoboken, United States
ISBN-10: 1118566122
Pagini: 224
Dimensiuni: 152 x 235 x 19 mm
Greutate: 0.41 kg
Editura: Wiley
Locul publicării:Hoboken, United States
Public țintă
General Business Readers, Marketers, Product DevelopersCuprins
Notă biografică
ERIC V. HOLTZCLAW is founder and CEO of Laddering Works, a marketing strategy firm, and Vice President at PossibleNOW, the industry leader in preference management. Eric has spent twenty-plus years identifying and capitalizing on emerging trends in technology. Eric's professional experience includes founding User Insight, a user research firm that advises Fortune 500 brands on consumer strategy. Eric's weekly radio show, The "Better You" Project, shines a spotlight on entrepreneurs' business journeys. His column, "Lean Forward," appears weekly on Inc.com, and he is a regular contributor to CMO.com.
Descriere
Marketing and product development best practices for a fragmented economy The rules for marketing and product development have changed forever. You no longer control where and how consumers receive marketing messages. The consumer is in charge, with ever-growing choices and a shrinking decision window.