With the publication of Ladies & Gentlemen, "The Quintessential Book on Modern Etiquette", Dr. Siama Qadar wants to share her passion for all things beautiful and to spread the nature of civility among people, through simple, everyday practices of etiquette. Embrace the prince or princess inside of you, the beauty that surrounds you, that appears in your thoughts, and translate that into words of courtesy and graciousness. Make your life a beautiful story, understand the etiquette meaning, with a story that you can repeat to future generations with excitement, pride, and humility. Turn this book of etiquette into an extraordinary enjoyment of tranquillity and peace, just by adding simple acts of business etiquette or manners, lifestyle etiquette as the finishing touch. This will develop and enhance your personality with intelligent etiquette that will bloom into 'Intelligent Beauty' The book has chapters on social media etiquette, the popular wedding etiquette with customs and rituals, the habits of a lady, and gentlemen, The book is designed to understand modern etiquette with technology and how our lifestyle has developed and conditioned us. It's important we never forget basic manners and how to be polite. The author Dr. Siama Qadar, is a former Chief Financial Officer, CEO for an Investment Bank in Dubai and in the City of London and remains a Private Consultant on Private Equity and Investment Commodities in Dubai and London. Dr Siama Qadar is a serial entrepreneur with a few businesses, in fashion and technology called Hybella.com, Hybello.com, and founded the Institute of Modern Etiquette, in Dubai, UAE. Born and raised British and now residing in Dubai. She is educated in etiquette, business protocol, and international savior faire from the world-renowned school of etiquette in Swtizerland.