The Landscape Monitor presents a new management concept for innovators, strategists and entrepreneurs to gather, analyze and get insights from events happening around the organization. For innovators, Landscapes create a much richer sandbox of ideas before launching an innovation initiative. Creativity is about bringing together ideas unrelated ideas. The richer the idea sandbox, the higher the quality of ideas and the better the outcomes of innovation initiatives. The Landscape Monitor sits at the forefront of the innovation process to get this high quality sandbox. Often, innovation initiatives start with ideas. This starting point turns off lots of people either because they don't thnik they have good ideas or they are worried about what people are going to say about ideas. With the Landscape concept, innovation starts with observation, no need to come up with ideas, they will come later. For strategists, the Landscape Monitor sits at the beginning of the strategic planning process: analyzing changes in the environment. The complexity of markets and societies is several times larger than the complexity inside organizations. Yet, we have great ERPs for the inside, but we rely on intuition and crude tools to think about the outside. The Landscape Monitor gives a framework to constantly evaluate events and emerging trends. Entrepreneurs face uncertainty about the structure of the market that they intend to compete and the business model of their startup. Gathering information to reduce these two uncertainties is critical. The Landscape Monitor helps entrepreneurs deal with these uncertainties and design more robust startups. The Landscape Monitor is based on four principles: 1-map the landscape around your company, 2-crowdsource, rely on people to gather and analyze information, 3-use the talent you so carefully hire not only to execute but also to explore, and 4-capture events from personal experience as well as public sources