It is one of the basic tenets in sociolinguistics and linguistic anthropology that language is not only situated in but also shaped by the social and cultural environment in which it is used. This volume seeks to explore the interface of society, culture and cognition in gendered, global and media uses of language in the 21st century. With its focus on topical developments in language use in contexts around the globe, this collection of twelve contributions by international scholars is attractive for scholars and students interested in sociolinguistics, linguistic anthropology, applied linguistics, computer-mediated communication (CMC), language, culture and cognition, as well as discourse analysis.