Lanscapes of Capital – Representing Time, Space, and Globalization in Corporate Advertising
Autor R Goldmanen Limba Engleză Paperback – 7 apr 2011
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Specificații
ISBN-13: 9780745652085
ISBN-10: 0745652085
Pagini: 224
Dimensiuni: 154 x 227 x 20 mm
Greutate: 0.33 kg
Editura: Polity Press
Locul publicării:Chichester, United Kingdom
ISBN-10: 0745652085
Pagini: 224
Dimensiuni: 154 x 227 x 20 mm
Greutate: 0.33 kg
Editura: Polity Press
Locul publicării:Chichester, United Kingdom
Public țintă
The book is written for upper level undergraduate students of sociology, political economy, and cultural studies. It will also be of interest to students of global studies. Another audience would be found in economics and business in the areas of branding, advertising, public relations, and corporate ethics and practices.Cuprins
Descriere
Advertising functions as an omnipresent discursive form, publicly assembling and circulating the predominant tropes of our era. This title examines how corporate television ads from the last fifteen years that have organized predominant images, tropes and narrative representations of a world in transition.