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Lanscapes of Capital – Representing Time, Space, and Globalization in Corporate Advertising

Autor R Goldman
en Limba Engleză Paperback – 7 apr 2011
Every era has its dominant representations. Just as landscape painters of previous centuries captured and expressed new modes of perceiving history, corporate advertisers now devise the imagined landscapes of global capitalism. Advertising functions as an omnipresent discursive form, publicly assembling and circulating the predominant tropes of our era. This project is based on the premise that corporate advertising's landscapes help shape our epoch's imaginative conceptualizations of the spatial relations, the temporal flows, and the cultural geographies that correspond to the emergence of a high-tech global economy. In Landscapes of Capital Robert Goldman and Steven Papson examine how corporate television ads from the last fifteen years have organized predominant images, tropes and narrative representations of a world in transition. The volume takes particular interest in how relations of space, time, speed, capital, technology and globalization are narratively represented in advertising. Goldman and Papson skillfully demonstrate how Capital represents itself at a moment of critical historical transition ? the passage into high-tech globalization and the crises associated with it. They argue that corporate ads can be read to reveal how Capital represents itself and the world that is being wrought ? in terms of the signifiers it prefers and the stories it tells.
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Specificații

ISBN-13: 9780745652085
ISBN-10: 0745652085
Pagini: 224
Dimensiuni: 154 x 227 x 20 mm
Greutate: 0.33 kg
Editura: Polity Press
Locul publicării:Chichester, United Kingdom

Public țintă

The book is written for upper level undergraduate students of sociology, political economy, and cultural studies. It will also be of interest to students of global studies. Another audience would be found in economics and business in the areas of branding, advertising, public relations, and corporate ethics and practices.

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Descriere

Advertising functions as an omnipresent discursive form, publicly assembling and circulating the predominant tropes of our era. This title examines how corporate television ads from the last fifteen years that have organized predominant images, tropes and narrative representations of a world in transition.