The Power of Lateral Thinking Lateral thinking is one of those terms that many people have heard of, but probably very few of us really know what it means. "Lateral thinking is a phrase coined by Dr. Edward de Bono as a counterpoint to conventional or vertical thinking. In conventional thinking, we go forward in a predictable, direct fashion. Lateral thinking involves coming at the problem from new directions - literally, from the side." Examining The Herd Mentality In this book, we'll be discussing a few topics that all of us will face. Herd mentality, insecurity, and topics that are related to how we can " Think Outside The Box ". We'll talk about why and how people act the same way or adopt similar behaviors as the people around them - often ignoring their own feelings in the process. We have been trained to listen to the constraints of the outside world, the social standards of the society and fail to use all of our resources to change even the smallest of circumstances in our lives. It is time to tackle problems in our life, from lack of space to starting a new career on a small budget or even relationship problems. What this book proposes at a surface level may not appear to make an impact in your life. But as you read and apply ideas from this book, you'll begin to understand how changing the way you view your circumstances can change how you approach all problems in your everyday life.