A practical guide for developing a marketing plan and promoting your law firm. Law Firm Marketing: How to Promote Your Law Firm Without Looking Like an Ambulance Chaser helps attorneys develop a marketing plan and deployment strategy to promote their business. Law Firm Marketing includes an outline and discussion of the major parts of any good marketing plan including completing the research, developing a marketing strategy, and converting the strategy into action plans. It includes a sample marketing plan for use with your firm. This book is aimed specifically at attorneys and law firms, but can be used by any profession concerned about their public persona and professionalism. This book will show you the basic parts of developing marketing plans and then how to apply the strategies and tactics to a law firm. Forget the theory and management jargon. If you want to know how to develop a plan to start promoting your legal practice in the real world, this book is for you Take your idea, develop your marketing strategy and put it into use using the system developed by Chris and Felica.