The Masterbrand Mandate – The Management Strategy that Unifies Companies & Multiplies Value Autor LB Upshaw 21 sep 2000 Hardback Preț: 327.95 lei 3-5 săpt.
Building Brand Identity – A Strategy for Success in a Hostile Marketplace New Directions in Business Autor LB Upshaw 13 iul 1995 Hardback Preț: 391.78 lei 3-5 săpt.