Leadership Through A Screen
Autor Joseph Brady, Garry Prenticeen Limba Engleză Paperback – 4 apr 2019
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Specificații
ISBN-13: 9781948580960
ISBN-10: 1948580969
Pagini: 140
Dimensiuni: 152 x 229 x 8 mm
Greutate: 0.22 kg
Editura: Business Expert Press
ISBN-10: 1948580969
Pagini: 140
Dimensiuni: 152 x 229 x 8 mm
Greutate: 0.22 kg
Editura: Business Expert Press
Notă biografică
Joseph Brady is a consultant and researcher and lecturer of marketing and sales management courses at the SBS Swiss Business School in Zurich, Switzerland. His previous written works include chapter contributions about academic case teaching and a peer-reviewed journal article pertaining to student markets in higher education. He is also an experienced sales and marketing professional, with previous roles in both the pharmaceutical and consumer goods industries.
Descriere
A business leadership guidebook that tells a story. The book defines and helps provide key solutions for some of the greatest leadership challenges facing global managers today. Written in an easy-to-read manner, each chapter highlights a single issue through the eyes of a fictional VP of marketing.