A Look Inside "Learn How to Put the Customer First '': Throughout ''Learn How to Put the Customer First '' there are numerous of lessons, these experiences are what Mogens Christiansen has learned through the years in the Automotive industry. The details of the experiences are explained in a way that you can incorporate them in your own business, for a complete turnaround in terms of customer experiences. ''Learn How to Put the Customer First '' provides a strong, comprehensive overview on how to execute, build, and implement a successful customer satisfaction program in the automotive industry. There are full, extensive, and elaborate examples for practical hands-on lessons that are easy to implement for the business. ''Learn How to Put the Customer First '' uses insights from other organizations, practical examples based on experience in the Sales-and-Service Process. We will examine in-depth business questions, and such inquiries; if handled wrong, can make or break an automotive dealer. ''Learn How to Put the Customer First '' guides you through a step by step process of spreading a new ''Customer First'' outlook for your customers, building a customer satisfaction strategy, and subsequently implementing the strategy with all Sales-and- Service processes is what is necessary for the business. It also goes through the process of hiring employees with the right attitude, so they can be formed into the perfect high performance team. This allows the development of employees of the business to be a ''high performance team'', the team has the right framework from other notable businesses/organizations in the automotive industry. Mogens Christiansen's ''Customer First Wheel'' and other models in ''Learn How to Put the Customer First '' are bullet proof as they has been implemented at organizations such as BMW, Mini, Volkswagen, Audi, Skoda, SEAT, and Nissan. These businesses all have huge success in customer experiences, as well as a dramatic rise in customer satisfaction evaluations from the brand's