Lessons from 100,000 Cold Calls
Autor Stewart Rogersen Limba Engleză Paperback – 31 dec 2007
Compiling his lessons and techniques into an easy-to-use
guide, Rogers shows salespeople how to:
-Set realistic, yet challenging goals
-Build a master database of sales prospects
-Write simple yet powerful scripts
-Build immediate and intimate trust by phone
-Sell concept and credibility in 60 seconds
-Sell ethically by phone
Free audio samples available for download online will help readers hone their phone and selling skills. B2B telemarketing is as hot as ever, and Lessons from 100,000 Cold Calls is the one book salespeople need.
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Specificații
ISBN-13: 9781402210341
ISBN-10: 1402210345
Pagini: 278
Dimensiuni: 146 x 203 x 18 mm
Greutate: 0.37 kg
Ediția:1
Editura: SOURCEBOOKS INC
ISBN-10: 1402210345
Pagini: 278
Dimensiuni: 146 x 203 x 18 mm
Greutate: 0.37 kg
Ediția:1
Editura: SOURCEBOOKS INC
Textul de pe ultima copertă
Expert Advice for the Toughest Sales Skill
Business-to-business telemarketing is a sales tactic that's just as important today as it's ever been. But with less than 30 seconds to explain who you are and why your product is necessary for your listener's business, you need to have a plan before you dial.
Stewart Rogers has made 100,000 cold calls-and lived to tell about it. Now, this veteran sales pro gives you the tools you need to cold call your way to success. Learn how to:
--Set realistic yet challenging goals
--Build a master database of sales prospects
--Write simple yet powerful scripts
--Build immediate and intimate trust by phone
--Sell concept and credibility in 60 seconds
--Sell ethically by phone
Lessons from 100,000 Cold Calls is the one book you need to sell successfully with nothing more than your telephone.
Free Audio Lessons for Download
Business-to-business telemarketing is a sales tactic that's just as important today as it's ever been. But with less than 30 seconds to explain who you are and why your product is necessary for your listener's business, you need to have a plan before you dial.
Stewart Rogers has made 100,000 cold calls-and lived to tell about it. Now, this veteran sales pro gives you the tools you need to cold call your way to success. Learn how to:
--Set realistic yet challenging goals
--Build a master database of sales prospects
--Write simple yet powerful scripts
--Build immediate and intimate trust by phone
--Sell concept and credibility in 60 seconds
--Sell ethically by phone
Lessons from 100,000 Cold Calls is the one book you need to sell successfully with nothing more than your telephone.
Free Audio Lessons for Download
Notă biografică
Stewart Rogers has made over 100,000 cold calls to business decision-makers throughout the United States during his 25 years as a sales professional, selling software, hardware, advertising, training and technical information. He currently lives in Raleigh, North Carolina.