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Licensing Myths & Mastery de William S. Seidel

Licensing Myths & Mastery

Autor William S. Seidel
en Limba Engleză Paperback – 20 sep 2017
Licensing is one of the fastest and most profitable ways to make money with ideas. It is fast because it facilitates existing production, distribution, and marketing, and it is more profitable because it eliminates your costs and a percentage of the revenue goes in your pocket. If you want to make money with your ideas, this book is for you.
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Specificații

ISBN-13: 9781631575877
ISBN-10: 1631575872
Pagini: 200
Dimensiuni: 152 x 229 x 11 mm
Greutate: 0.27 kg
Editura: Business Expert Press

Notă biografică

William S. Seidel, as an innovator in the solar industry, the electronic toy industry, and the infomercial industry, he contributed to changing home monitoring by licensing the first baby monitor, improved food storage by marketing the FoodSaver, and revolutionized the Las Vegas soil industry. He taught entrepreneurship, innovation, and marketing at Berkeley, and product development at San Francisco State. Simultaneously, he held senior corporate positions with great entrepreneurs, leading innovators, and best-selling authors. As an authority on marketing innovation and consultant to the National Labs, he has the experience of what works in the laboratory and what sells in the retail aisles.