Every business must reduce unnecessary expenditure, retain existing clients and gain new ones in order to improve profit margins. This can sound like wishful thinking in present economic conditions. Lifting the Blindfold adapts critical thinking insights and techniques specifically to meet these basic business needs. It is a manual packed with ideas, examples and applications to help improve the quality of analysis and decision-making at all levels of leadership. The book provides 'plug in and use' suggestions which enable the busy reader to improve strategic reviews, evaluation reports, sales presentations and tenders, and expert evidence. It presents critical thinking as a tool kit with significant competitive advantages for established decision-makers, entrepreneurs and emerging leaders in today's markets.