On-camera insecurities and fears are common for many professionals and can keep them from growing their confidence and their business through the power of the media. Lights, Camera, Action gives practical advice and techniques to help achieve on-camera and communication skills to be a leader in today's virtual world. After completing Lights, Camera, Action, readers will know how to deliver a concise message and be confident and ready for the various media platforms including Network TV interviews, podcasts and video marketing. They will also be ready to stand out in their virtual meetings with their introduction and messaging skills. Readers will be ready to utilize media opportunities for growth and visibility for their business of any industry.