Link baiting ' is a new term that describes a relatively old concept.It is the practice of producing something useful, interesting, controversial and valuable so that people will link to it. ' Link baitng ' is essentially a hook.The term itself first appears in Search Engine Optimisation books in 2005. Today, this concept has appeared in mainstream Internet media as one of the popular ways to improve search ranking. The two authors who are internet marketing experts will share how to use ' Link Baiting ' to generate business in a very short time and enable your web to be highly ranked on the search engines