Focusing on literary evidence, Gold explores patronage in Greece and Rome through the words of the authors, revealing the forces that patronage exerted on genius and talent. The author argues that, although the patron was in important influence in the development of the literature written for and about him, the literary product emerged as a force in itself, independent of the influence of the patron. Gold sees the relationship between patron and literature as an integrator of the public and private realms. Originally published in 1987. A UNC Press Enduring Edition -- UNC Press Enduring Editions use the latest in digital technology to make available again books from our distinguished backlist that were previously out of print. These editions are published unaltered from the original, and are presented in affordable paperback formats, bringing readers both historical and cultural value.