This map shows what local looks like: the schools, hospitals, libraries, places of worship, parks and pubs used by many. The urban grain that our buildings and streets create. All framed by the water and rail that criss-cross our cities. The Local Map is the first of its kind this century at least. A large-scale, detailed map, printed on a large-format sheet. This map is more than twice as detailed as an Ordnance Survey Explorer (Local Map is 1:10,000 and OS is 1:25,000). People love 'old maps' not only for the historic sense of how a place used to be, but for the ways the maps were drawn. So we set about creating something contemporary that does not fall into any pastiche traps. Instead, we do more with less: making just black ink work really hard. Then we overprint two bright and spectacular Pantone inks to deepen interest on our local theme.